A counselor counsels individuals and provides group educational and vocational guidance services. Collects and analyzes information on interests, aptitudes, and personality characteristics to help with vocational and educational planning. Refers students to placement service, and assists individuals to overcome social and emotional problems. May conduct research on counseling techniques and teach classes. May be designated by specialty, such as Academic Counselor, Career Counselor, Guidance Counselor, Substance Abuse Counselor, or Nurses' Association Counselor. Usually requires a master's degree, but may not be deemed necessary.