Colin Zestcott

Study Links Athletic Performance to Mortality

UA doctoral students Colin Zestcott and Uri Lifshin conducted two studies showing that athletes are subconsciously motivated by reminders of death.

It's not the locker room pep talk you'd expect, but new research from the University of Arizona suggests that athletes might perform better when reminded of something a bit grim: their impending death.

Published Date: 
11/01/2016 - 09:33

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